This print advert promotes the game by showing a few main characters in the spotlight kicking the ball towards the camera showing new skills and movements made making people wanting to buy it. It also has a 'OUT NOW' sign showing you can go get it right now which helps promote fifa. The advert also has a 'IT JUST GOT REAL' slogan from this i can infer that people want to buy it as the real deal just came which hugely promotes FIFA

The fifa advert has a very colourful theme which involves colours mainly targeted at boys using blue,yellow,green and white to attract people to buying the game. The font  is enlarged which is the centre of attention which is a yellow and white colour following along with the whole theme of the print advert following off with a slogan below it attracting more people to go get it immediately. The central image is of 4 main footballers kicking the ball making it look more intriguing

The reviews for fifa were mainly good but some were bad.

"fifa 14 patch introduce fixe and stability issues. overpowered headers and freezing" shows a bad review that the game keeps freezing it was shown in a video game magazine

' new FIFA pixels are better as the characters have more detail and depth to them" showing the improvement made before and after editing from fifa 13 to fifa 14 has made a huge difference.

Living worlds make next generation more authentic than ever before also interact with other ball boys-

These reviewers are important when promoting a product as if the reviews are bad you are most likely not going to buy the product whereas if the reviewers are good you are more likely to buy the product which makes reviews very important when launching a product

The advert for FIFA 14 attracts people as different cultures, genres are attracted towards it making it diverse to other people makes it very interesting to watch and intrigues the audience to buy it!

The fifa page has showing how many fans they have  21,345,704 likes   within 24 hours of launch fifa has already been on twitter worldwide trending with the hashtag #fifa! showing how social the fans of fifa are promoting their game and have high expectations for the game itself.  fifa have been announcing  new players on twitter showing the new characters and changes being made by fifa company itself these appeal to the fifa target audience as they want to keep updated on whats happening with the game.