Thursday 24 April 2014

This print advert promotes the game by showing a few main characters in the spotlight kicking the ball towards the camera showing new skills and movements made making people wanting to buy it. It also has a 'OUT NOW' sign showing you can go get it right now which helps promote fifa. The advert also has a 'IT JUST GOT REAL' slogan from this i can infer that people want to buy it as the real deal just came which hugely promotes FIFA
https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRt9cXUATsrDoHEX1g4w5iljouukQQSkDsZRzzdJebOWoqzNYyGThe fifa advert has a very colourful theme which involves colours mainly targeted at boys using blue,yellow,green and white to attract people to buying the game. The font  is enlarged which is the centre of attention which is a yellow and white colour following along with the whole theme of the print advert following off with a slogan below it attracting more people to go get it immediately. The central image is of 4 main footballers kicking the ball making it look more intriguing
The reviews for fifa were mainly good but some were bad.
"fifa 14 patch introduce fixe and stability issues. overpowered headers and freezing" shows a bad review that the game keeps freezing it was shown in a video game magazine
' new FIFA pixels are better as the characters have more detail and depth to them" showing the improvement made before and after editing from fifa 13 to fifa 14 has made a huge difference.
Living worlds make next generation more authentic than ever before also interact with other ball boys-
These reviewers are important when promoting a product as if the reviews are bad you are most likely not going to buy the product whereas if the reviewers are good you are more likely to buy the product which makes reviews very important when launching a product

The advert for FIFA 14 attracts people as different cultures, genres are attracted towards it making it diverse to other people makes it very interesting to watch and intrigues the audience to buy it!

The fifa page has showing how many fans they have  21,345,704 likes   within 24 hours of launch fifa has already been on twitter worldwide trending with the hashtag #fifa! showing how social the fans of fifa are promoting their game and have high expectations for the game itself. Embedded image permalink fifa have been announcing  new players on twitter showing the new characters and changes being made by fifa company itself these appeal to the fifa target audience as they want to keep updated on whats happening with the game.
Title: Wii Mario party

What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?
The print advert is very colourful mainly to attract the target audience whilst having an enlarge picture making it appeal to families and seem sociable.


Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.

"This game is amazing and it's very fun as you will experience hours of fun mini games" Positive
"Very enjoyable game to play!"positive
Yet another absolute insult from Nintendo to fans of videogames.  negative


Did your game feature on any videogame magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.
It was only promoted inside magazines  not on front covers.

E-media

Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?
it keeps the website very colourful which attracts more viewers to visit the page more and has video of families playing it which makes the viewers want to buy it.


Does the game have a YouTube channel?
yes the game has a youtube channel to promote themself.

How many 'likes' has your chosen game's Facebook wall had?
17,575 likes.

What is your chosen game's Twitter hashtag?
#mariopartyout!

How did the campaign use Twitter to promote the game?
the campaign posted many pictures and tweets about the game which got it trending and began promoting their campaign