Star Trek: blog tasks

1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.

June 2011

1) teaser trailer this is important when creating a buzz of a game as the teaser trailer gets you all excited for the actual game to come out and leaves you curious for the actual game which is important as it's the main point of wanting to get the game.

2)March 2013

Official advert released

Pre-order promotional boxes arrive in stores

Game co-promoted TV and radio adverts

The official advert released is important when creating the buzz of a game because the official advert is what gives you information and detail about the game and makes the audience want to buy the game.

3)August 2012

New trailer which is the latest version of the trailer shows what new aspects of the game is being added to the new trailer.

4) June 2012 – E3

Website and Twitter feed launched

Updates on Facebook this is very vital when releasing a game to get it talking on social media websites which is the 'hype' of most games come from which either makes the game worth the hype or pointless letting updates on facebook allow fans to keep updated on the game.

5)  E3 announcement this allows the fans to actually see what the games like before actually trying the game out getting fans excited.

 

 

3)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer it might appeal to people who like fantasy games and people who are creative eg: younger children aged 8/10+ 
• Xbox teaser trailer it has more violence and more action which again appeals to children over 10 as it has more action.
• Full trailer the full trailer reveals more action, setting and the atmosphere which I think would appeal to 12 year olds or younger.

3) How many views did these trailers receive in total?

teaser trailer has 107,732 views

xbox trailer 7,883

full trailer 4,052

comedy trailer 66,125

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

The campaigner wanted to build tension making everyone curious about the game for a long time till they released it but by the time they released it everyone got bored of it but still bought it. They also wanted to get it talked about on social media sights before releasing it.

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?